Digital Business - Online Kurse

Onlinekurs Social Media Video (english)

Different social media platforms with advantages and disadvantages, and how to create, format, and edit videos for best effect on those platforms

Social Media Video

Social Media Video is an online course in English focusing on video marketing requirements and strategies on the primary social media platforms.

In this course you will learn about the different social media platforms, their advantages and disadvantages as well as how to create, format, and edit videos for best effect on each of those platforms. The platforms covered in this course are Instagram, Facebook, TikTok, Snapchat, LinkedIn and Twitter. You will also learn how to effectively increase engagement on your channel.

After finishing the course you will know about 360-degree videos and how to monetize your video content on Facebook. You will also master the use of videos on Twitter and LinkedIn for marketing purposes. You will know how to use Instagram Stories, IGTV, Instagram Live and more. You will also be able to shoot and post your own TikTok videos, taking into account current trends and their relevance.

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Key facts


1 month

Start date


Free course duration extension

3 months

Study type

Online course


PFH AKADEMIE Certificate

Course fee

99,- €

Course language



Task assignments



Look forward to ...

  • A fun, interactive, engaging, and practical learning experience where and when YOU want.

  • Graduating the course with immediately applicable and useable knowledge and skills.

Course information

Course ID 0713

Regular duration
The regular course duration is 1 month, based on ca. 25 hours study time per week.


Starting date
Any time

After successfully submitting the task assignments we will issue the PFH AKADEMIE certificate.
You cannot acquire any ECTS credits for this course. 

Course fees
The fee for the course is 99,- €. This includes the online learning materials, support and guidance from experienced tutors during the course, course activities and assignments on which you receive feedback from the tutors, weekly online sessions with the tutors for questions and feedback on task assignments, LinkedIn Learning license, completion and your final certificate. 

If you want to expand the knowledge from a module course such as Social Media Video or Online Video Production, we will fully credit your achievements and the fee of the module course when you book the higher-level course Video Marketing in Social Media.

Course duration extensions
For the Digital Solutions courses you can receive a free extension of 3 months to give you more flexibility to manage unexpected delays. This free extension activates automatically, assuming you have not successfully finished or quit the course in the regular duration. Beyond this free extension you can twice book an additional 3-month extension at a fee of 49 € each. These extra extensions do not start automatically.

The course is structured to ensure that you do not only gain knowledge. Knowledge is only the foundation on which you will build your professional level skill set as well as your general competence in the field. This way you will be ready to take on practical tasks right after completing the course.

The course covers the following topics:

  • Introduction to social media video content platforms
  • Facebook platform for video
  • Video optimization for Facebook and 360° videos
  • Monetization of video content via Facebook
  • Instagram, IGTV, and Instagram Live
  • TikTok advantages and disadvantages
  • Shooting and posting a video for TikTok
  • Current social media trends
  • Video content on Snapchat, Twitter, and LinkedIn platforms

The course focuses on developing practical skills working with video on social medai platforms. The main goal is to get to know different social media platforms with their advantages and disadvantages. This enables you to use your videos to significantly increase engagement on your channels.

The course includes practical assignments for each sub-module where you will work with industry-specific tasks.

The battle for attention is on the rise, and storytelling skills are critical. By the end of the course, you'll be able to proficiently use Instagram Stories, IGTV, Instagram Live, and more. You'll also be able to shoot and post your own TikTok videos, doing so with current social media trends in mind to maximize reach.

Ready for a new job, new responsibilities, or working as a freelancer

Widely used job titles include Influencer, Digital Marketing Expert, or Social Media Manager. You may lead the marketing work in smaller companies with a strong focus on social media in their marketing strategy.

The course may also be suitable for those who want to start their own influencer channel. With basic knowledge of the respective platforms and how they work, you will be able to market yourself, perhaps across multiple channels.

Once you have registered for the course you will receive your personalized access to our online learning platform where you will find all the course materials, access to chat and forums, and more. You will also receive via email and via the online platform an introduction package with all the details about using the platform, access to further research materials, contact information for your tutors and much more.

The course is an online self-study program with curated content and task assignments for virtually all course modules for which you will get feedback from your tutors. The tutors are available via chat as well as course forums and via weekly virtual meetings where you can ask question, receive feedback and more.

There are no examinations only task assignments that are the basis for successful graduation.

Already decided? Book now!




Any questions

You have any questions about your course or education? We are here to consult. Out consulting team is available here:
You can reach us Mo – Fr 09:00h – 17:00h